Fuel Media Service – Audience Overview (CARBU.COM & MAZOUT.COM)
| Audiences | Amount of subscribers as of 27/06/2025 |
| BELGIQUE.CARBU.COM | 68 121 |
| BELGIE.CARBU.COM | 47 237 |
| BELGIQUE.MAZOUT.COM | 14 679 |
| BELGIE.MAZOUT.COM | 9 792 |
Note: All lists are 100% double opt-in and GDPR compliant.
Available data
First Name, Last Name, Language, Location [Thoses datas are not necessary available for the integrality of our audiences.]
Available Advertising Options:
- Sponsoring “Alerte de prix”
- Sponsoring “Heating oil Point”
- Dedicated Newsletter
Sponsoring “Alerte de prix”
Advertise within our price change alert newsletters, sent approximately 1.5 times per week, informing subscribers of maximum price changes for petrol, diesel, and heating oil.
| Frequency | Around 1,5 times per week |
| Minimum send per campaign |
Minimum of five sends per language per campaign, with options to select language and fuel type. |
| A mail opened | A display |
| Sent through | Mailchimp |
Technical Specifications:
Format rectangle
L 600px x H 250 px
Image Format
We recommend to use either JPGs or GIFs
Animation
Max 15 sec (unlimited during user interaction) with maximum 3 repetitions of the
animation within those 15 seconds..
Audio Initiation
Sound OFF by default, always user initiated on click action. All advertising formats
that use sound must feature a sound on/of button.</
| Audiences | Amount of subscribers as of 27/06/2025 |
| BELGIQUE.CARBU.COM (All groups) | 68 121 |
| BELGIE.CARBU.COM (All groups) | 47 237 |
| BELGIQUE.MAZOUT.COM | 14 679 |
| BELGIE.MAZOUT.COM | 9 792 |
Performances moyennes
| Audiences | Products | Open Rate (%) | Click Rate (%) |
| BELGIQUE.CARBU.COM | Diesel | 32,2% | 2,1% |
| BELGIE.CARBU.COM | Diesel | 41% | 2,2% |
| BELGIQUE.CARBU.COM | Fuel | 35% | 2,5% |
| BELGIE.CARBU.COM | Fuel | 45,2% | 3,2% |
| BELGIQUE.CARBU.COM | Heating Oil | 29,3% | 3,9% |
| BELGIE.CARBU.COM | Heating Oil | 33% | 2,7% |
| BELGIQUE.MAZOUT.COM | Heating Oil | 40,5% | 10,1% |
| BELGIE.MAZOUT.COM | Heating Oil | 47% | 9,8% |
Heating Oil Weekly Point
Weekly newsletter focusing on domestic energy, particularly heating oil, sent every Tuesday before noon.
| Frequency | Weekly (Tuesday, before noon) |
| A mail opened | A display |
| Sent through | Mailchimp |
Technical Specifications:
Format rectangle
L 600px x H 250 px
Image Format
We recommend to use either JPGs or GIFs
Animation
Max 15 sec (unlimited during user interaction) with maximum 3 repetitions of the
animation within those 15 seconds..
Audio Initiation
Sound OFF by default, always user initiated on click action. All advertising formats
that use sound must feature a sound on/of button.
| Audiences | Amount of subscribers as of 27/06/2025 |
| BELGIQUE.CARBU.COM (Heating Oil Group) | 45 168 |
| BELGIE.CARBU.COM (Heating oil Group) | 30 889 |
| BELGIQUE.MAZOUT.COM | 14 679 |
| BELGIE.MAZOUT.COM | 9 792 |
Average performances of our weekly heating oil newsletter
| Audiences | Open Rate (%) | Click Rate (%) |
| BELGIQUE.CARBU.COM | 30,2% | 3% |
| BELGIE.CARBU.COM | 35,1% | 2,6% |
| BELGIQUE.MAZOUT.COM | 39,7% | 6,2% |
| BELGIE.MAZOUT.COM | 47% | 5,8% |
Dedicated Newsletter
Send a custom email to our community via CARBU.COM.
| Indicative cost | 0,18€ HTVA / contact |
| Filter File | Possible |
| Sent through | Mailchimp |
| Files have to be delivered | 7 days before the start of the campaign |
Technical Specifications:
Set email width to 600px or less
Most people view messages in their preview panes, which are narrow and small.
Use HTML Tables for Layout
The main reason for using tables to structure the layout of an email template is to
provide users readability and clarity across all inboxes, regardless of what screen size
or device is being used.
Image Format
We recommend to use either JPGs or GIFs (max-width : 600px). Specify your images’
height and width attributes, otherwise, they won’t render well on some email clients.
Use Email Safe Fonts
Most fonts, including Google fonts, are not widely supported in email so it is recom-
mended that you stick to the fonts that are supported universally, like Arial, Georgia,
Helvetica, Times New Roman, and Helvetica.
Avoid CSS Background Images
Since many email clients can’t handle the CSS background-image property or
backgrounds set using CSS, you should always use a relevant solid background color
as fallback such that the text is fully readable.
Add Alt Attributes
Some email clients block images by default and there are also users who change
their settings to block images. This will give your readers an idea of what a particular
image is about in case it fails to load for some reason.
Make fine use of « !important »
You can use « !important » to override the styles of an email client to replace default
styles with your preferred ones.
Use Animated GIFs Instead of CSS3 Animations
| Audiences | Amount of subscribers as of 27/06/2025 |
| BELGIQUE.CARBU.COM (All Groupst) | 6 935 |
| BELGIE.CARBU.COM (All Groups) | 7 310 |
| BELGIQUE.MAZOUT.COM | 1 966 |
| BELGIE.MAZOUT.COM | 1 711 |
Average Dedicated Newsletter performances
| Audiences | Open Rate(%) | Click Rate(%) |
| BELGIQUE.CARBU.COM | 34,4% | 1,5% |
| BELGIE.CARBU.COM | 42,5% | 2% |
| BELGIQUE.MAZOUT.COM | N.D. | N.D. |
| BELGIE.MAZOUT.COM | N.D. | N.D. |
We do not send Dedicated Newsletters to the MAZOUT.COM audiences.